Let’s take a look, up

This 2012 advertisement by Delta Airlines was made to persuade people to fly with Delta in order to reach higher, to go even further. The link to this is http://deltapoints.boardingarea.com/wp-content/uploads/2012/04/delta-slogan.png

Contrast

In this picture advertising Delta, we can see a few different types of contrast. The one that catches our view first is the color. The dark blue and the bright red against the white and gray creates a big contrast, it draws our eyes first to the color because of the difference from the background.

Repetition

This picture is very simple, it mostly is just gray with a little color to it. The repetition is small, but still there. The blue words are located at three different spots on the picture, which shows that the color idea continues. The text is also the same throughout, and the Delta symbol is found twice.

Alignment

The way the Delta logo and slogan are located in the middle of the page directs our focus directly to them. The phrase “keep climbing” is put at just the right angle to point our eyes up, as if we were on an airplane.

Proximity

The logo for Delta and the phrase are put right next to each other, which makes us assume they are connected. Naturally that is what Delta was trying to do and it makes us connect the idea that to keep climbing and doing more can be put with Delta Airlines.

Color

There isn’t a lot of color here, but the color that we see is drastically different. The gray and white clouds give us a sense of uncertainty, or curiosity, to what might be “out there” in the world. The red for the symbol of Delta makes us instantly look to it, and the placement of the words next to it are what we see next. The blue gives us a calm feeling, making us think that by flying with Delta we can be calm about our experience.

Overall, this advertisement is simple and right to the point. I think it looks professional and has a pleasant design to it.